Let’s get new seats!

The Story of our seats

Did you know that the seats in the Big Roxie originally came to us from the much-missed Coronet Theater over on Geary? It’s true! They had a long life and served their community well, even before they arrived on 16th Street in 2009. These seats have supported a lot of patrons at The Roxie – more than 75,000 annually in recent years – but they are worn out. So it’s high time to send these valiant chairs on to a well-earned retirement, and give Roxie patrons the cushions their tushes have been patiently waiting for.

The new seating

We aim to replace our well-loved seats with state-of-art chairs made by industry leader Irwin Seating Company. The seating configuration will not change. The new seats will be ergonomically engineered and designed to last, with a timeless sculptured appearance that harmonizes with the building’s art deco architectural features. A model is on display in our lobby. Check it out!

The campaign

New seats are expensive and so is maintaining our historic home! To support the cost of improving your experience we are launching Take a Seat on 16th St. Campaign to raise $100,000. You can participate today by making a contribution in any amount or by sponsoring a new seat.

Your support of the Take a Seat on 16th St. Campaign will help shape the next chapter of our historic theater, and each time you take a seat you can take pride in your contribution. The new seats will feature personalized plaques on the armrests recognizing sponsors.

Make a contribution

Help us reach our goal and make everyone’s experience more comfortable. Any amount helps us get one seat closer!

Online donations via credit card are best, but if you’d like to pay by check, you can make it payable to Roxie Theater, and mail it to us at: Roxie Theater, 3125 16th Street, San Francisco, CA 94103.


Become a seat sponsor 

By sponsoring a new seat you not only help ensure a more comfortable Roxie experience for yourself and your community for years to come, you’ll also get a personalized plaque with a name or message on a seat commemorating your support for the lifetime of the seat!

You are able to pick which section you’d like your seat to be in. Sponsorship rates vary according to seat location. Yellow section/Advocate level: $350/seat. Green section/Aficionado level: $500/seat. Burgundy section/All-Star Level: $750/seat. 



Your donation is 100% tax deductible. While online donations via credit card are welcome, you can pay by check or through a foundation. Please make it payable to Roxie Theater and mail it to us at: Roxie Theater, 3125 16th Street, San Francisco, CA 94103.

Tiers of Seat Options by Section: Middle section - $750, Outer section - $500, Very front and Very back - $350

The Fine Print



We’re so excited to begin this new undertaking and continue to make The Roxie a place where everyone can feel comfortable. With our renovated lobby and terrazzo, new ADA-accessible bathroom and air conditioning in the Big Roxie, these new seats will be the perfect finishing touch on your revamped and reopened, iconic nonprofit cinema.

Our goal is to achieve our fundraising target throughout the course of 2021 so we can install the new seats in early 2022. You can help by being as generous as possible and encouraging your friends to join you in taking a seat.

Questions? Contact [email protected]!