THE LITTLE ROXIE TAKES ON NEW LIFE WITH STATE OF THE ART CINEMA IMPROVEMENTS

On January 15, 2019, the Roxie community came together to celebrate the completion of a year long project to upgrade the Little Roxie with state of the art cinema improvements. 

In early 2018, the Roxie Theater secured its first ever long term lease, giving the nonprofit cinema sustainability in its historic home until 2023. With this newly granted space security, the Roxie set out to deepen its impact in the community and elevate the quality of its offerings by making critical improvements to its spaces. The Little Roxie – the organization’s intimate screening room and an essential part of bringing bold cinematic experiences to the Bay Area – was the highest priority for upgrades.

Since 2013, the 47 seat screening room has offered audiences a place to explore risk-taking independent, documentary and rare 16mm archival film that would otherwise go unseen in the Bay Area. It has also offered a vital home for myriad of local film festivals including Latino Film Festival, Tiny Dance Film Festival and FACINE. The upgrade project to reach industry standards in the Little Roxie included: installation of a state of the art Christie digital projector, 5.1 Dolby surround sound, audio description headsets and captioning devices for ADA accessibility, acoustic panels in the screening room, and general aesthetic improvements throughout the theater. With these improvements, the Roxie is now able to fully realize its creative potential and offer audiences the highest quality cinema experiences in both theaters. 

Co-hosted with Roxie community partner, West Coast Craft, the celebration gathered supporters and partners to experience the improved cinema quality, test out new ADA capabilities, and toast the Little Roxie. The highlight of the evening was a presentation of shorts from the Tiny Dance Film Festival who host their festival annually in the Little Roxie. Guests included Roxie board members Diana Fuller, Heidi Duran and Alan McConnell, community partners from the City of San Francisco and Northern California Community Loan Fund, and supporters Netta Fedor, Alisha McCutheon, and Gabriel Gilder.

“The realization of this dream project for the Roxie could not have been possible without the generosity of our incredible community. We are so grateful to those who believe in the importance of the Roxie in San Francisco and share our passion for cinema as a powerful agent for community building and global understanding,” said Executive Director, Lex Sloan.

The Little Roxie improvement project was in large part made by the Mayor’s Office of Economic and Workforce Development through the Nonprofit Sustainability Initiative, a multi-agency collaboration with the Arts Commission and the Mayor’s Office of Housing and Community Development that deploys resources including financial assistance to help stabilize nonprofits and overcome barriers to deepening, or extending their impact. This generous grant provided critical initial funding that was a catalyst to the Roxie reaching full support for this project.

“I’m proud we are supporting the Roxie through our Nonprofit Sustainability Initiative, and we will continue to do everything we can to foster our arts community here in San Francisco,” said Mayor London Breed. “As a former director of a nonprofit arts organization, I know how vital places like the Roxie are to our culture and our neighborhoods, and I also know how challenging it can be to keep these places up and running. I’m so happy the Roxie will continue to flourish as a community asset and a legacy business in the Mission District.”

Notable funders also include Victoire & Owsley Brown, Regina K. Scully, Lisa Kleiner Chanoff, Genuine Article Pictures, Arlene Inch, and Aaron Rowland & Anneline Goldberg.

The Little Roxie is open seven days a week with a wide array of film programming. To find out more about the Roxie and explore the calendar of upcoming events, visit www.roxie.com.


The Roxie Theater is one of the oldest continuously operating movie theaters in the country. A San Francisco landmark in the Mission District, the Roxie brings people together to meet and connect through distinctive cinematic experiences. Guided by the passionate belief that engaging with a movie doesn’t end with the credits, the Roxie invites filmmakers, curators, entertainers and educators to interact with Bay Area audiences. The Roxie provides inspiration and opportunity for the next generation, and serves as a forum for the independent film community reflecting the spirit of the diverse Bay Area population. A 501(c)(3) nonprofit organization, it is donor and member supported. Membership provides access to films, special events and other special programming.

Press Contacts:

Roxie Theater                                                 Nonprofit Sustainability Initiative
Amanda Bartlett                                                   Gloria Chan
amanda@roxie.com                                            gloria.chan@sfgov.org
(415) 431-3611 x112                                             (415) 554-6926