The Forever Roxie Fund

1920s San Francisco, a city rebuilding itself from the losses of the First World War and the 1918 influenza epidemic, found itself revived in no small part with the advent of moving pictures. Among these flourishing new cinemas was a small, single-screen theater in the heart of the Mission District. First known as The Poppy, then The Rex, The Gem, and The Gaiety, by the early ’30s it had become The Roxie, which it has been ever since. The Roxie has had many incarnations since then, but its purpose as a welcoming neighborhood spot to forget your cares for a little while has never changed.

Despite every roadblock and pitfall we’ve encountered over the years, we’ve been able to keep persevering  through virtual cinema, our thriving membership program, and most of all because of the unwavering support of all of our friends and neighbors, near and far. The Roxie would not have endured for over one hundred years without the generosity of people like you, who value having a cultural institution in their community. We are so grateful that you have chosen to support us. We invite you all to celebrate the resiliency and survival of The Roxie by joining our Forever Roxie campaign.

A full house in the Big Roxie – our favorite sight to see.

All Forever Roxie donations go directly toward the overhead of our beloved theater spaces and payroll for our staff. With a building as old as ours (109 years and counting!), there’s no end to the places your gift could have a tremendous impact.

We have never felt stronger and more confident in our mission. We have big plans for the future, and so we invite you all to join our Forever Roxie campaign and be a part of our continuing story.

We know times are hard all over and that not everyone is able to donate monetarily right now. But simply sharing our campaign with your friends and family is an amazing way of supporting us! Posting and sharing in your social media channels, forwarding our newsletters to friends – it’s really effective! Even a retweet helps us out more than you might expect.

If you would like to donate your time or skills to the Roxie, we would be delighted! Fill out this form and we’ll let you know if we’ve got a project that would be right for you.


By becoming a donor today, you ensure our ability to continue sharing bold cinema with the Bay Area. Gifts are tax-deductible and can be made in several ways. 

Online: The easiest way to make a contribution! Donating online is secure and takes only a moment.

By mail: Please mail checks to Roxie Theater, Attn: Giving, 3125 16th St., San Francisco, CA 94103

Matching gifts: Many companies will double or even triple your donations. Please inquire to see if your employer offers a matching gift.

We are so thankful for your support! Any donation, big or small, helps us advance our mission and keeps our little art-house thriving.

Questions? Contact Executive Director Lex Sloan at [email protected]